We’ve all seen the trend. You’ve seen the data. Globally, mobile is now the primary gateway to information, professional services, personal growth, consumer goods, and everything else. You might be reading these very words on a handheld device.
Mobile is not just the new standard medium for interaction, but the new standard for user experience. Amazon, Uber, Apple, Spotify and others have fundamentally changed expectations of how to engage. The modern digital citizen expects a fast, effortless interaction, including the interactions that fuel our professional lives.